Domo Alternative for Embedded SaaS Analytics
Deliver rebranded, embedded dashboards inside your SaaS application with Bold BI's flexible deployment and AI-assisted insights.
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Syscon
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Three requirements that start the search
Domo works well for broad internal rollouts: 1,000+ connectors, built-in ETL, and unlimited users with no seat fee. This page is for a narrower case: shipping dashboards inside your own product, where the engine's location, per-viewer cost, and SDK access are requirements Domo's model wasn't built around.
A security review that needs the engine inside your network
Regulated buyers increasingly ask where analytics is processed, not only where data is stored. Domo publishes no self-hosted or air-gapped edition, so that answer is always the vendor's cloud. Bold BI installs on Windows, Linux, Docker, or Kubernetes inside your own network, so the answer is your infrastructure.
Analytics sold to customers outside your organization
Customer-facing dashboards grow by viewer count, not headcount. Domo's private embed options are each tied to their own purchase: user licences, impressions, or a platform package per customer. Bold BI licenses the application itself, so adding thousands of end users never changes what you pay each month.
Engineering that wants to own the entire integration
Teams want a package they can install, version, and test in CI, not a snippet pasted into a CMS. Domo's embedded content is delivered through a generated HTML string as an iFrame or its JavaScript API. Bold BI ships an npm SDK and REST API, with embed tokens generated entirely by your own backend.
Built for the analytics you ship to your own customers.
Teams comparing the two are solving the same problem: delivering branded, per-tenant dashboards to customers without reshaping their contract or their hosting around it.
Embedding included
Domo prices each private embed option separately: user licenses, impressions, or a platform package. Bold BI includes embedding in the license from day one.
Tenants in one deployment
Domo's fully editable embed is documented as one environment per customer. Bold BI provisions every tenant inside the single deployment you already run.
Entitlements on every load
Domo documents public embeds as view-only, with no row-level permissions. Bold BI passes tenant filters in the token on every request.
Hosting on your terms
Domo ships only as a cloud platform. Bold BI runs in our cloud or inside your boundary, on Windows, Linux, Docker, or Kubernetes.
What you get with Bold BI
Everything customer-facing analytics needs is part of the license: tenant isolation, an SDK-first embed path, per-request entitlements, and branding that stays entirely yours.
One deployment, many tenants
A site per tenant with its own database, or one site with row-level security. Your choice, inside a system you already run.
Row-level security per request
Tenant filters and custom attributes travel in the embed token, so entitlements are enforced on every load.
A real embed SDK
Install from npm or CDN and render with a token your backend mints, not a generated HTML string you paste.
Complete white-labeling
Fonts, colors, logos, and UI chrome are yours. Bold BI branding can be removed entirely.
Run it where your security review says you can
Three editions carry identical core features, so the hosting model is the only decision. Start in our cloud and move inside your own boundary later without re-platforming.
Cloud Edition
We host, patch, monitor, and back up the platform, so your team ships dashboards instead of maintaining servers. Every embedding, multi-tenancy, and AI capability is available from day one, with no separate setup step. Upgrades roll out automatically, with no downtime window for your team to plan around.
Managed Private Cloud
Dedicated infrastructure reserved for your organisation, still operated by Bold BI, with the data region of your choice. A middle path when procurement wants isolation from other tenants but not the burden of running the stack. Patching, monitoring, and backups stay on our side of the line, while the hardware stays exclusively yours.
On-Premises Edition
Install on Windows Server, Linux, Azure App Service, Docker, or Kubernetes, in the cloud account or data centre you already control. The engine and your data never leave your network boundary, and the edition supports fully air-gapped operation for the strictest security reviews. Upgrades and patching stay entirely under your own change process.
One meters by consumption, the other by deployment
This is the difference that decides most evaluations, so it is worth stating plainly rather than through a table.
How Domo prices
Credit-based consumption, with unlimited users and no per-seat fee. Credits are consumed by activity: storing data, updating tables, running workflows, and AI inference. Volume discounts and enterprise add-ons sit under custom pricing, and private embedding is purchased separately as user licences, impressions, or a platform package. Exact figures are not published, so see domo.com/pricing for current terms.
How Bold BI prices
A custom quote per application, in USD, with no per-user, per-viewer, or consumption component. Embedding, multi-tenancy, row-level security, all 140+ connectors, the AI Assistant, white-labeling, and support are included in every edition rather than sold as add-ons. The same feature set ships in Cloud, Managed Private Cloud, and On-Premises. Figures are quote-based, so see boldbi.com/pricing for current terms.
Two different answers to "one customer, one view of the data"
Isolation, embedding, authentication, and branding each get a documented answer from both vendors. Here is how the two approaches actually differ.
Tenant isolation
Bold BI gives you two models inside one deployment: a separate site per tenant with its own database, or one site with row-level security. Domo's user- and server-based embeds keep customers in one instance filtered by permissions; its fully editable option needs a dedicated environment per customer.
Embed mechanism
Bold BI ships an Embed SDK on npm and CDN, embeds at dashboard or individual widget level, and exposes a REST API for provisioning. Domo generates an HTML string you place as an iFrame, with a separate JavaScript API for private embeds only.
Auth model
Bold BI mints a signed embed token in your own backend carrying tenant filters and attributes, re-evaluated on every load. Domo supports SSO and PDP for authenticated private embeds; public embeds need no login, so they skip PDP and Alerts entirely.
White-labeling scope
Bold BI lets you replace fonts, colors, logos, and UI chrome, with Bold BI branding removable entirely from the finished product. Domo's Brand Kit covers palettes, fonts, email templates, and custom login backgrounds only.
One licence, the whole embedded stack
Nothing on this list is an upgrade tier or a metered add-on. Every edition ships the same capabilities, so your architecture is not shaped by what your contract happens to include.
140+
Data connectors with built-in ETL, from databases to cloud warehouses and REST APIs
40+
Visualization types, including maps, KPIs, and custom widgets
3
Editions with identical core features: cloud, managed private cloud, on-premises
No per-viewer licensing
Cost is tied to the application, not to how many customers open a dashboard or how often your pipelines refresh.
Support included, not tiered
24/5 chat, email, and unlimited tickets in every edition, with guided onboarding for your team.
AI without a meter
The AI Assistant answers questions in plain language and is part of every edition rather than billed per prompt.
Install a package, mint a token, render a dashboard
The embed path is a dependency in your project, not a string in your CMS. Install from npm or CDN, generate a token server-side, and render into a container element.
npm install @boldbi/boldbi-embedded-sdkimport { BoldBI } from '@boldbi/boldbi-embedded-sdk';
const dashboard = BoldBI.create({
serverUrl: 'https://your-bi.yourproduct.com/bi/site/site1',
dashboardId: '<dashboard-id>',
embedContainerId: 'dashboard',
embedType: BoldBI.EmbedType.Component,
environment: BoldBI.Environment.Enterprise,
mode: BoldBI.Mode.View,
authorizationServer: {
url: 'https://yourproduct.com/api/bold-bi/authorize'
}
});
dashboard.loadDashboard();import { BoldBI } from '@boldbi/react-embedded-bi';
export default function TenantDashboard({ tenantId }) {
return (
<BoldBI
id="dashboard"
serverUrl="https://your-bi.yourproduct.com/bi/site/site1"
dashboardId="<dashboard-id>"
embedType="component"
environment="enterprise"
mode="view"
authorizationServer={{ url: `/api/bold-bi/authorize?tenant=${tenantId}` }}
/>
);
}app.post('/api/bold-bi/authorize', (req, res) => {
const tenant = resolveTenant(req);
res.json({
embedQuerString: `${req.body.embedQuerString}&embed_user_email=${tenant.email}`,
dashboardFilters: [`tenant_id=${tenant.id}`],
signature: sign(req.body.embedQuerString, process.env.BOLDBI_EMBED_SECRET)
});
});Bold BI and Domo, side by side
A criterion-by-criterion view of how each platform is packaged and delivered, so you can see where Bold BI gives you more room on hosting, embedding, and licensing, and where Domo is ahead.
| Bold BI | Domo | |
|---|---|---|
| Self-hosted deployment | On-Premises Edition: Windows, Linux, Docker, and Kubernetes; air-gapped support | Not published; cloud platform only |
| Managed cloud | Cloud Edition and Managed Private Cloud | Yes, fully managed |
| Pricing model | Custom quote per application; no per-user or per-viewer fees | Credit-based consumption; unlimited users |
| Cost drivers | Application license | Data storage, table updates, workflow runs, ML inference in the pipeline |
| Embedded delivery | Included in the license | Tied to user licenses, impressions, or a platform package per customer |
| Embed mechanism | npm/CDN Embed SDK, widget-level embedding, REST API | Generated HTML string as iFrame, plus JavaScript API for private embeds |
| Tenant isolation | Site per tenant with its own database, or single site with row-level security | PDP or programmatic server-side filters in one instance; a dedicated environment per customer for the fully customisable option |
| Row-level security in embed | Passed per request in the embed token | PDP policies for authenticated users; programmatic filters for server-based embeds |
| Public embed | Supported via embed token from your backend | View-only; no Alerts, no PDP; unavailable on HIPAA instances |
| White-labeling | Fonts, colors, logos, UI chrome; branding removable | Brand Kit: palettes, fonts, login backgrounds, emails |
| Data connectors | 140+ with built-in ETL | 1,000+ vendor-maintained connections |
| Data pipeline and workflows | Built-in ETL for connected sources | Magic ETL, dataflows, and workflow automation as a core part of the platform |
| Natural-language AI | AI Assistant included in every edition, not billed separately | AI Chat included; advanced AI capabilities consume credits |
| Support | 24/5, unlimited tickets, every edition | Account team and support packages under custom pricing |
Choose the platform built for embedded delivery
Domo is described here only as its own documentation states. The Bold BI column is what teams tell us decided the evaluation.
How Domo is documented
- Delivered as a cloud platform, with no self-hosted edition published.
- Private embed options are tied to their own purchase.
- A fully editable customer experience uses one environment per customer.
- Credit-based billing follows storage, table updates, workflow runs, and ML inference.
- Public embedded content is documented as view-only, without row-level permissions.
- Embedded content is delivered through a generated HTML string or iFrame.
- Support packages and a dedicated account team sit under custom pricing.
Why teams choose Bold BI
- Runs inside your own infrastructure: on-premises, Docker, or Kubernetes.
- Provision every new tenant inside a deployment you already operate.
- Predictable cost with no per-viewer or consumption metering.
- A real embed SDK on npm, with tokens minted by your own backend.
- Row-level filters and custom attributes enforced on every dashboard load.
- Full white-labeling, with Bold BI branding removable entirely.
- 24/5 support with unlimited tickets included in every edition.
Prove it in four steps, inside your trial
A 30-day trial is enough to settle the questions that matter for embedded analytics. Run these four steps in order and you will know before procurement starts.
Connect a real data source
Point Bold BI at the warehouse or database behind your product, not a sample set. Credentials and a schema are usually all it takes.
Rebuild your hardest dashboard
Pick the one your team argues about, with the awkward row-level rules, and validate the numbers against your current output.
Embed it in your own app
Mint a token in your backend, drop in the SDK call, and check that branding, filters, and interactions behave inside your product.
Add a second tenant
Provision another tenant, pass a different filter in the token, and confirm each customer sees only their own tenant's data, nothing more.
Frequently Asked Questions
Domo is delivered as a cloud platform and publishes no self-hosted or air-gapped edition. Bold BI's On-Premises Edition runs on Windows, Linux, Docker, or Kubernetes with the same core features as its cloud editions.
Either a separate site per tenant, each with its own database, or a single site with row-level security. Both live inside one deployment you already operate
Yes. Fonts, colors, logos, and UI chrome are yours, and Bold BI branding can be removed entirely.
Yes. It is built for embedded delivery: tenants are provisioned inside a deployment you control, and the licence covers the application rather than the people who view it.
JavaScript, React, Angular, and Vue are documented end to end, with token generation samples for Node.js, .NET, and PHP. Blazor is supported through JavaScript interoperability.
Yes. The On-Premises Edition installs in an isolated network, and Managed Private Cloud gives you dedicated infrastructure operated by Bold BI in the data region you choose.
No. Bold BI is licensed per application with no per-user, per-viewer, or consumption fees. Domo uses credit-based consumption pricing and includes unlimited users with no seat fee.
Install the Embed SDK from npm or CDN, mint an embed token in your backend, and render with one SDK call. Tenant filters travel in the token on every request.
24/5 support with unlimited tickets in every edition, SSO, row-level security, and audit logs per tenant and across tenants. GDPR, SOC 2 Type 2, ISO 27001, and VPAT are covered.
Per application, on a custom quote in USD. Embedding, multi-tenancy, row-level security, connectors, AI, and support are included rather than sold as add-ons.
140+ connectors with built-in ETL, covering databases, cloud warehouses such as Snowflake, BigQuery and Databricks, REST APIs, and files. Domo publishes a larger catalogue at over 1,000 connections, so check your specific sources against both lists.
Yes. The AI Assistant is part of every edition and is not metered per query or billed as a separate tier.
Give your customers the analytics your product deserves
Build your hardest multi-tenant dashboard in Bold BI, embed it in your own product, and see the tenant model, token flow, and branding hold up before you commit. 30 days, full features, no credit card.
No credit card required